Will triggered, automated direct mail double your response rates as it did in the Canada Post pilot? TEXT “TITB OFFER” to 416-525-1056 for a FREE TEST
Thursday, October 18
Showcasing a Wayfair pilot that doubled response rates with printed, personalized offers sent next day from online triggers
Steve Falk joins panelists to discuss how triggered marketing is making a difference, including how a recent pilot with Canada Post doubled a major e-retailer’s response rate over digital alone
Engage online customers and donors with physical mail power
Email open rates are declining. 31% of customers have adblockers. 70% of online sales are lost to abandoned carts. RevenueDriverTM helps you easily reach the customers that online ads and emails don’t so you can re-engage your customers and recapture lost sales.
Automation makes it easy
RevenueDriverTM uses digital triggers to create personalized cards and letters that are automatically printed and mailed to your customers in Canada, the U.S. or Europe with hours of online activity.
Choose your triggers, like first purchase, a birthday or membership anniversary, abandoned or viewed products, and send us the data daily.
We’ll automatically create a full-colour variable card or letter to send in the mail. You can even feature an offer for the product they’ve viewed or abandoned.
Add powerful messages to your eCommerce strategy for:
- Unopened Email Strategy – send printed mail to engage customers who don’t open email
- Win-back programs – include an offer a past customer can’t refuse
- Cart abandonment – feature the product left in the cart to recapture a share of the 70% of online sales lost to abandoned carts
- Form abandonment – remind your contact to complete the form
- Boost 2nd gift or purchase rate – strengthen a new customer relationship
- Loyalty points/bonus gift – build your customer relationship with custom mail at key points
- Reduced-to-clear products – match clearance products with the right buyers