Entries by steve

I Can’t Thank You Enough

I can’t thank you enough It’s not just a sentiment. It’s an actual campaign here at Prime Data that lasted three months. #CTYE We wanted to thank and recognize clients, colleagues, vendors and everyone else who contributes to our success each and every day. That’s not to say that we haven’t always been thankful, or […]

B is for Beta: Always Be Testing

It’s been 27 years since the profanity-laced classic Glengarry Glen Ross dropped “ABC – Always Be Closing” into the lexicon of junior sales reps everywhere.  If the studios were to do a reboot today focusing on marketing pros, it might very well have just as much profanity. But the term everyone would remember is “ABT […]

Triggered marketing campaigns make every dollar count

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” It’s an oft-quoted line from 19th century marketing pioneer, John Wanamaker. When he said it,  it made perfect sense. The whole idea of marketing was throwing everything at the wall and hoping some of it stuck. But with […]

Is there ever a “good” time for marketing?

If I were to say “timing is everything” you’d likely roll your eyes and move on to the next post. It’s something every marketing professional understands. If you hit the right target, with the right message, at the right time — you’re probably going to hit pay dirt. At Prime Data we work with a […]

How do you say thank you for a job well done?

How do show your gratitude? A pat on the back is always nice. We all love the recognition and acknowledgement that comes from receiving a simple thank you. But if you’re the one saying “thanks,” how you say it is as important as the sentiment you want to express. If you’ve ever received an email […]

Show your customers love through Engagement

It’s coming up to Valentine’s Day when thoughts turn to love and romance. But apparently not necessarily engagement. I thought Valentine’s would be the the big day for engagements — but apparently it’s trumped by Christmas. Tuck that bit of information away in case you ever end up on Jeopardy. Engagement may not have a […]

H is for High Value – Deliver More for Your High Value Clients

You’ve heard of the 80/20 rule. If you haven’t the quick hit to remember is that 20% of your clients contribute to 80% of your revenue. Your highest value customers are the existing clients who bring you repeat business over months, years or decades. They are important and they deserve special consideration in your marketing […]

G is for Growth

Is it time to change the channel on your marketing campaigns? Have you ever had the experience of watching a long-running television show, only to realize it’s not quite as good as it once was? At some point there are two choices, keep watching with diminishing returns or change the channel. With marketing it’s the […]