Entries by simpleisgood

Beware Canada Post’s Personalized Mail Trap

In January each year, Canada Post announces changes to specifications and prices. This year, there was a small increase to the most commonly used rate — Personalized Mail.  Here’s where you can find an Overview of all the Postal Price and Specification Changes. Considering the confidence-crushing brush with a postal disruption that drove many direct […]

Deliver More for Your High Value Clients

You’ve heard of the 80/20 rule. If you haven’t the quick hit to remember is that 20% of your clients contribute to 80% of your revenue. Your highest value customers are the existing clients who bring you repeat business over months, years or decades. They are important and they deserve special consideration in your marketing […]

Is it time to change the channel on your marketing campaigns?

Have you ever had the experience of watching a long-running television show, only to realize it’s not quite as good as it once was? At some point there are two choices, keep watching with diminishing returns or change the channel. With marketing it’s the same thing. We fall into habits. Every campaign starts to look […]

Let’s get physical

Let’s get physical. For those not old enough to remember, it’s a song by Olivia Newton John from the early 80s. Full disclosure: I don’t think she was singing was about print or direct mail. But physicality works. At least according to Davinder Singh, the CMO of Wayfair. While I was attending the Think Inside […]

Sure, it’s a cliche, but it truly is an honour to be nominated

  A few of us from Prime Data had a great night at the Aurora Chamber of Commerce Business Excellence Awards last night. We had a some staff members, a couple of clients and a cherished vendor join us — because a good party should always be shared with the people behind your success. Thanks to […]

Timing is everything for successful campaigns

In marketing timing is the most important component to a successful campaign. Connect the right product message with the right person at the right time and you will get their attention 10 times out of 10. When was the last time you were digitally stalked around the web, based on a random search or website […]

Reduce the churn to increase your earn!

It’s a natural part of the business cycle. Customers come and customers go. Not everyone sticks around and that’s perfectly normal. But if you’re losing customers faster than you’re taking on new ones, you’re eventually going to be in big trouble. Engaging your clients is a two-part process One of the best ways to keep […]

Actual Touch Completes Your Customer Retention Strategy

I was recently looking through some photographs. Not on my phone. But actual prints. You may be surprised to hear that printing photos is coming back into fashion. But why? The answer is simple. If you have pictures and videos on your phone you don’t often look at them. They vanish into a digital library […]

What do successful meetings have in common with playing the drums?

Guest post from Dana Williams,  Manager, Data Programming For the last few years, as head of the Data team at Prime Data, I’ve been blessed to work with a great team. The team members share some commonalities, but it’s the differences in knowledge, experience, culture and personalities that make this team great. Unbelievably, meetings took […]

Fundraising and print: Turn an expense into an investment

Everyone loves a good deal. And when it comes to making business decisions, price is generally one of the most important considerations.  But what if you were to reframe the price of a product or service you were considering as an investment in your campaign’s success? On June 12th it’s Fundraising Day. And this is […]