Guest post from Dana Williams, Manager, Data Programming For the last few years, as head of the Data team at Prime Data, I’ve been blessed to work with a great team. The team members share some commonalities, but it’s the differences in knowledge, experience, culture and personalities that make this team great. Unbelievably, meetings took […]
Everyone loves a good deal. And when it comes to making business decisions, price is generally one of the most important considerations. But what if you were to reframe the price of a product or service you were considering as an investment in your campaign’s success? On June 12th it’s Fundraising Day. And this is […]
Any proud parent will tell you it’s hard not to brag about your kids. In the same vein, I’m very proud of the team we’ve built at Prime Data. And I need to brag about them a little, because every time I do, our clients’ eyes light up. Clients know that an engaged team is […]
The following is a guest post from our Senior Sales Executive Ted Haberer My friend Gladys was born and raised on Broadview Avenue, just north of the Danforth in the east end of Toronto. On a summer day, she and her friends would walk down through the wooded valley and go for a swim in […]
We just bought a dishwasher. It seems they have a seven-year shelf life, so it’s something we all do with some regularity. But how do you tell the real quality of a dishwasher, anyway? You can be fooled by a lot of glitter and flash…when all you really want is clean dishes They’re all silver […]
When it comes to marketing I’ve spoken before about why aligning digital and print is crucial to creating successful campaigns. The same data that powers your online activities, supercharges the effectiveness of print while closing the circle on the customer journey. Recently at DX3 in Toronto when I co-presented the session A Real-Time Triggered Customer […]
How listening to your donors helps you reduce the amount you spend to raise a dollar Here are some industry slogans you won’t likely see promoted: Drink less wine – a message from local vintners Keep your old car longer – brought to you by your local car dealers Use less mobile data, it can […]
Marketing today is about crunching numbers and following hard data to make decisions and win over consumers. It’s the reason we’re tracked virtually everywhere we go online. Digital tracking isn’t so scary anymore Visit an eCommerce website to check out some headphones, and you’ll likely see those very same headphones pop up on your Facebook […]
It’s standard marketing practice that every purchase, registration or newsletter signup is quickly followed by an autoresponder of some kind. Do you read them? I rarely do. In fact when I see the autoresponder show up I generally just consider it “confirmation by subject line.” “Yup, got it” swipe left. Email autoresponders too easy to […]
You don’t often hear of a platform coming back stronger than ever after being decisively thumped by a new technology. But that’s the story of direct mail. It might be hard to remember, but there was a time before the internet and email and Google. It was an era of mass saturation. The advertiser’s goal […]
