Entries by aidan

B is for Beta: Always Be Testing

It’s been 27 years since the profanity-laced classic Glengarry Glen Ross dropped “ABC – Always Be Closing” into the lexicon of junior sales reps everywhere.  If the studios were to do a reboot today focusing on marketing pros, it might very well have just as much profanity. But the term everyone would remember is “ABT […]

Prime Data excited to welcome Jim Wisner – Bringing successful new tools to more fundraisers and marketers –

FOR IMMEDIATE RELEASE AURORA, ON, 5 September 2019 – Prime Data is excited to welcome Jim Wisner to its team as Vice-President, Business Development.  Jim is highly respected in the printing and direct marketing industries. He works with clients across almost every vertical, from NFPs, Financial, Consumer Goods and Services, Telco and Tech. Jim stands […]

Triggered marketing campaigns make every dollar count

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” It’s an oft-quoted line from 19th century marketing pioneer, John Wanamaker. When he said it,  it made perfect sense. The whole idea of marketing was throwing everything at the wall and hoping some of it stuck. But with […]

Is there ever a “good” time for marketing?

If I were to say “timing is everything” you’d likely roll your eyes and move on to the next post. It’s something every marketing professional understands. If you hit the right target, with the right message, at the right time — you’re probably going to hit pay dirt. At Prime Data we work with a […]