Entries by aidan

Triggered marketing campaigns make every dollar count

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” It’s an oft-quoted line from 19th century marketing pioneer, John Wanamaker. When he said it,  it made perfect sense. The whole idea of marketing was throwing everything at the wall and hoping some of it stuck. But with […]

Is there ever a “good” time for marketing?

If I were to say “timing is everything” you’d likely roll your eyes and move on to the next post. It’s something every marketing professional understands. If you hit the right target, with the right message, at the right time — you’re probably going to hit pay dirt. At Prime Data we work with a […]