Data + Technology = Easier Direct Mail

Why are you at AFP Congress 2017? 

Obviously it’s a great opportunity to network with others in the fundraising community, gather information about new technology, and get ideas on how to improve your fundraising game in 2018.


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A Prime Data, we believe in the community of fundraisers. And it’s our job to help you get better results through innovative use of technology.

So how do we do this?

Step 1: Analyze and clean up your data.

I hear it all the time: “Our database is so out of date, it’s completely useless.” Well it may be completely out of date, but it’s far from useless. We’ve salvaged data for hundreds of clients using advanced data clean-up practices that we are constantly refining. 

Step 2: Use your own data to create compelling donor messaging

Having cleaned up your data, we can then help you customize your messaging so that you are speaking to individuals rather than sending out generic appeals. The result is more engagement and higher response rates from donors.

Step 3: Use the best technology in the business to print, mail and measure success

As one of the only commercial printers in Canada using the new Elan printer, we are on the cutting edge of variable data printing – allowing for unprecedented customization of every direct mail piece based on data. We store everything digitally, reducing campaign production from 5 days to just a few hours – allowing you to get your message in front of donors faster than ever. 

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