online and offline fundraising campaign

11% lift in revenue when Wayfair echoed their digital strategies with triggered personalized mail.

“If it works for the best ecommerce companies, why not for fundraising?”

The customer doesn’t think of themselves as a physical or digital customer – they engage with you through multiple channels.

Davinder Singh
Head of Marketing
Wayfair Canada

While this was a test, the results showed that personalization resonates with our clients. 

Deborah Neff
Vice President Marketing Canada

Wayfair marketing campaign whitepaper