The planet’s first Carbon Neutral Direct mail is now available
In april 2022, We launched the planet’s first Carbon Neutral Direct Mail.
Carbon emissions from the tree to the mailbox have been calculated and offset using the Great Bear Rainforest Carbon Offset project in British Columbia, Canada.
Why is sustainable mail important to us?
Once you know your carbon footprint, it’s hard to ignore it. 5000 pieces of mail creates one ton of carbon dioxide. Each day, the paper, our production, and Canada Post delivery creates 10-20 tons of carbon dioxide. EACH DAY! What does 1 ton of carbon dioxide look like? It’s huge. You could compare it to a hot air balloon that is 10 metres square.
We are also coupling this with targets for reducing carbon emissions. Paper choices and reducing the weight of mail are the most effective methods of reducing emissions. Our new Easy Donor MailerTM addresses these issues, reduces the reliance on unpredictable envelope supply chains and is Carbon Neutral too.
We hosted a few webinars about Carbon Neutral Direct Mail – Watch them Now!
Carbon Neutral Direct Mail? This Is How We Did It
Prime Data commissioned a study to understand the carbon impact of paper, production in the plant, and the delivery of mail to the post office (Read it HERE). It won’t be the last word on this issue because with new and better information, we will be regularly improving our understanding of the impact.
Once we understood where the carbon usage was happening, we made a plan.
Make all of the direct mail produced by Prime Data carbon neutral (net-zero through offsets).
Reduce our greenhouse gas emissions – a target of 22% reduction for 2022 has been set.
After a year, measure again and see how the reduction went, adjust the targets and make plans for Year Two of the Carbon Neutral Direct Mail program.
Understand the impact of making an impact
Check out our study for more details on the impact of the various parts of direct mail production. Understanding this will help decision-makers as they choose ways to produce direct mail.
We encourage and invite a dialogue about the environmental impact of paper and mail in the marketing and communications sector. Whether a communication is delivered with a smartphone, laptop or a postcard, there are greenhouse gases emitted.
Of all the marketing channels available, mail has proven to deliver one of the highest levels of personal engagement. More engagement with fewer impressions.