How are you seizing the moment over “spraying and praying” with your direct mail marketing campaign?
You can increase the impact of direct mail by seizing a moment. An unsubscribe, unopened mail, unengaged customer, or thank you, for instance. The ability to tie in CRM tools and produce high-quality, highly personalized direct mail quickly has changed the way you can use direct mail. It now can act more like a digital channel. It is a digital print channel after all.
With more and more people unsubscribing to email lists, it’s even harder to get noticed. Mixing some triggered mail to complement your digital tactics like email can be very effective.
Curious how this tactic could work for you and your business?
Let’s talk. Book a chat with me at the link below.