Measuring things is tricky

In the physical world there are a lot of different ways to measure. 

In the digital world there are even more! Click-through rates, open rates, KPIs, ROI… you get the point.

A lot of the time it still comes down to A/B testing to determine what moves the needle more.

We’ve gone a step further and experimented with A/0 testing

What is A/0 you ask? Well it’s taking everything you normally do and adds a single variable to the mix to see what difference it makes. 

In our case it was introducing a personalized printed postcard, triggered by an abandoned shopping cart at a popular eCommerce site. 

So how did it work out? 

Real Results. Delivered.

In our experiment, 50% of the abandoned shopping carts received a postcard and 50% did not. 

Of the 50% who had a postcard delivered to their door, there was a 25% boost in response rate AND a 12% increase in revenue. 

That’s huge. That’s measurable. And that’s repeatable.

If you want to learn more about how this could work for you, send me an email at sfalk@primedata.ca or give me a call at 289-802-0584.