Measuring things is tricky
In the physical world there are a lot of different ways to measure.
In the digital world there are even more! Click-through rates, open rates, KPIs, ROI… you get the point.
A lot of the time it still comes down to A/B testing to determine what moves the needle more.
We’ve gone a step further and experimented with A/0 testing
What is A/0 you ask? Well it’s taking everything you normally do and adds a single variable to the mix to see what difference it makes.
In our case it was introducing a personalized printed postcard, triggered by an abandoned shopping cart at a popular eCommerce site.
So how did it work out?
Real Results. Delivered.
In our experiment, 50% of the abandoned shopping carts received a postcard and 50% did not.
Of the 50% who had a postcard delivered to their door, there was a 25% boost in response rate AND a 12% increase in revenue.
That’s huge. That’s measurable. And that’s repeatable.
If you want to learn more about how this could work for you, send me an email at firstname.lastname@example.org or give me a call at 289-802-0584.