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Wings of Leadership Award has spirits soaring at Prime Data

– Award conveys honourary membership in Canada Post Wings of Leadership Club –

Rod Hart, Chief Customer and Marketing Officer, Canada Post (far left) and Serge Pitre, VP Business Development, Canada Post (far right) present the 2019 Wings of Leadership Award to Prime Data. Steve Falk, President, Prime Data (second from left) and Alix Morgan, VDP Programmer, Prime Data (second from right) accept the award on behalf of Prime Data.


AURORA, ON, 21 January 2020Prime Data recently became one of a select group of direct mail and print providers to win a Canada Post Wings of Leadership Award.

Typically awarded to their internal sales leaders, for the past few years Canada Post has also recognized the contribution of innovation, collaboration and growth by one of their 35 Expert Partners.

Prime Data, an Expert Partner since the program began, was chosen in particular for the innovation of its ResponsivePrintTM product. It’s a programmatic mail solution that was piloted with Wayfair and Sephora, resulting in white papers showcasing the positive outcomes.

“While every award is exciting, this one is special in that it recognizes our innovation, particularly around ResponsivePrint, which has been a really successful new product for eCommerce customers,” says Steve Falk, President of Prime Data. “We are a leader with programmatic mail, so we’re thrilled to receive this recognition from our primary mail partner.”

The award was presented at the Canada Post annual sales conference gala awards night in Markham, Ontario on Thursday, January 16. Prime Data’s Steve Falk and Alix Morgan attended the event and were pleased to accept the award on behalf of the entire Prime Data team.

About Prime Data

Prime Data, a proud winner of a 2019 Employee Recommended Workplace Award and the 2019 Canada Post Wings of Leadership Award, has been providing data-driven marketing solutions for over 20 years. We help companies increase revenue, and fundraisers raise more money, using their client and donor data.  

They get better results because we help them to deliver the best messages at the right time. In an ironic twist, our secret weapon is personalized printed mail delivered to homes, around the globe, within hours of triggers. Our approach takes the best aspects of digital marketing, namely, personalization and timeliness, and applies this to physical mail to deliver surprising results.

For more information, please contact:

Steve Falk

President, Prime Data

(289) 802-0584

Katharine Gebhardt

Communications, Prime Data

(647) 466-0751

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