Prime Data adds more speed, ease and affordability for direct mailers
FOR IMMEDIATE RELEASE
AURORA, ON, 12 August 2019 – Direct mail became faster and easier for marketers thanks to the recent Elan upgrade at Prime Data.
“Our original Elan gave marketers unlimited variability in direct mail, at the same price as pieces with much less variability,” says Steve Falk, President of Prime Data. “This upgrade gives them that unlimited variability along with higher resolution and a wider colour gamut – and it’s still more affordable than the current options.”
Since there’s no need for pre-printed shells, marketers also save on storage cost and production time, overages and recycling of out-of-date stock.
Combining digital and print is proven to have better results than digital alone
Recent Prime Data pilot tests have shown that organizations who follow up their digital message with a highly customized, personalized printed piece generate double-digit response rates and increases in revenue.
You can learn more about why physical, printed mail works so well in the digital world through Prime Data’s free Growth A-to-Z video series (or search Prime Data on YouTube).
About Prime Data
Prime Data has been providing data-driven marketing solutions for over 20 years. We help e-commerce companies increase revenue and fundraisers raise more money using their client and donor data.
They get better results because we help them to deliver the best messages at the right time. In an ironic twist, our secret weapon is personalized printed mail delivered to homes, around the globe, using an approach that takes the best aspects of digital marketing and gives it the power of physical mail to deliver amazing results.
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