You’ve heard of the 80/20 rule. If you haven’t the quick hit to remember is that 20% of your clients contribute to 80% of your revenue.

Your highest value customers are the existing clients who bring you repeat business over months, years or decades.

They are important and they deserve special consideration in your marketing efforts.

Doing business with you should be a happy habit for these people. And the way to do that is to constantly find new ways to re engage them.

One way is to experiment with automated data driven direct mail. Yes, printed mail is a highly successful channel you can add to your digital marketing mix. That’s the long way to say create targeted marketing that leverages past sales history and predictive analysis based on where these folks are browsing on your site.

Connecting the data points and creating something truly engaging isn’t as hard as it sounds. Your online store probably has all this information just sitting there ready to be mined.

These customers are worth the time. And they are worth the effort. So why not identify them and can keep your brand a happy habit all year long?