It’s a natural part of the business cycle. Customers come and customers go.
Not everyone sticks around and that’s perfectly normal. But if you’re losing customers faster than you’re taking on new ones, you’re eventually going to be in big trouble.
Engaging your clients is a two-part process
One of the best ways to keep your existing clients happy is to keep them engaged. And digital is a big part of that strategy.
What you may not know is that direct mail is the other part of the equation.
Fundraising professionals have known this for decades
That’s why you still get physical direct mail appeals coming to your door throughout the year.
It’s not that not-for-profits haven’t heard of social media, triggered emails and eNewsletters — they just know what works.
It’s been 20 years since the digital marketing revolution and still only 9% of donations happen online. That’s crazy!
How many for-profit companies have put all their eggs in the digital basket?
Imagine how much more effective and profitable they would be if they adopted some of this not-for-profit thinking.
If you haven’t considered in the past, now is the time to see how it can increase engagement and help you reduce your churn.