We love gadgets that improve quality control and give our clients the flexibility to design more effective variable data printing direct mail pieces.
The latest installation is made by Lake Image Systems of the UK (thanks for the smooth install by Steve Walmsley of LS and the crew at Mailcrafters. We can improve the accuracy of inserting matching items AND verify if and when a piece of mail was processed for greater quality control and accountability.
We are already using it for a regular legal notice mailing that may be called into question in court. We’ll have a time-stamped image of each piece of mail as it leaves the inserter…brilliant!
Here is a short and sweet glimpse into the production facility to see the direct mail camera matching in process.