Chooseprint.org was a major sponsor at the recent Chicago Graph Expo.  Some of the Youtube videos make compelling arguements for an integrated campaign that incorporates thoughtful use of analytics to direct variable messages to different segments of a mailing list.  It is an interesting example of a strong lobby group working to support the print industry.

Click here to play Youtube video on how segmenting your mailing list lifts response.

Or, visit their site at ChoosePrint.org and Press Release regarding the Graph Expo show in 2011.